Zapa iBooks

Creating and publishing enhanced ebooks


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Download the ‘Technology’ edition of ‘iLook iThink iSpeak – English Practice’ for free!

We have just uploaded 3 new editions of our ‘iLook iThink iSpeak – English Practice’ series to the Apple iBookstore.They are ‘Technology’, ‘Society’ and ‘Leisure’, the three different sections that are in the complete ‘Vol 1’.And the first, Technology, is available as a free download. Go get it here(If you click on the image you can see inside via a book2look biblet) 

 

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Using ‘biblets’

As we all know, just publishing a book doesn’t mean that you’re in fact going to sell any. After all the hard work of producing a publishable book, comes what is perhaps the even harder part – the promotion of your cherished creation.

There is an interesting marketing tool available at www.book2look.com. Here you can create interactive widgets, called ‘biblets’, that allow potential readers to see inside your book and to follow links to where it is on sale. You have to register to be able to start creating ‘biblets’ and it is highly recommended that you read all the instructions on how to create the ‘biblets’ first. If you do this, it’s fairly easy to make an interesting tool that can help get your books known out there.

Once the ‘biblet’ has been created it is visible on the book2look website. The biblet contains links and code for embedding it wherever you choose. But the best part, of course, is that readers can see right inside and turn the pages – a big bonus if you have created an especially attractive publication. An interesting tool that is designed for use on social networks, websites and emails. Give it a go!

We created a ‘biblet’ of the latest edition of our ‘iLook iThink iSpeak – English Practice’ series of enriched ebooks, here is the link to the page it is hosted at.


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“Why are some ebooks more expensive than their print equivalents?”

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One of the first ebooks I read (not that long ago really) was the fascinating ‘Empires of the Atlantic World‘ by J. H. Elliot. Fascinating because it spoke of vital turning points in the histories of two countries, my home nation England and my adopted home Spain. As a recent convert to ebooks, via my fixation of doing everything on my iPad, what would normally have been a paper purchase – to have then been passed around – became a digital buy that lived exclusively on my authourised devices. No big deal, but I vaguely remember feeling a little hard done by. The ebook wasn’t cheaper than the print edition and I didn’t quite understand why. (The link above shows that currently this book is cheaper when bought for Kindle)

So when an Amazon email pinged my mailbox the other day and I saw that it was recommending a book by Professor Elliot, my memory stirred me into action and I checked out the pricing. Kindle Edition $18.89 v. Hardcover $16.32. Well there you go! Amazon must obviously want to boost sales of paper editions that can be passed around friends and future generations (not to mention decorate my walls) instead of tempting me with dubious ownership contracts of digital content.

So before I go into my own possibly confused and misled ramblings, I want to throw the following question out:

“Why are some ebooks more expensive than their print equivalents?”


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Zapa iBooks at LIBER 2012

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Zapa iBooks had the pleasure of attending the ‘Feria Internacional del Libro’ (otherwise known as ‘LIBER‘) last week in Barcelona. Thanks to the Basque Country Publishers Association we attended as exhibitors although our plan was to attend as many as possible of the 50 talks, presentations and round tables that took place over the three days. And we did a pretty good job!

In the end we managed to tally up over 20 – notes were taken, questions were asked, contact details were collected. Over the next few weeks and days we hope to share some of our thoughts and ideas here on the blog. As an ebook publisher we obviously focused on the digital section of the show and we were especially interested in distribution and promotion, how to get your ebooks out there and how to get them noticed. We also discovered ‘biblets‘ and ‘book trailers‘.

We’ll need a little time to absorb and digest everything but as soon as our subconscious starts spitting out results we’ll share our thoughts here. Come back soon!

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The Basque Country Publishers Association stand at LIBER 2012.